People who decide to eat Raw are a different breed. It becomes more of a philosophy and way of living than merely a way to eat healthy. There are also many variations based on there being so many celebrities or promoters of the way.
Raw is seen is the next step for vegan eaters. The idea is not to eat anything that has been cooked. This can be difficult to stick with - especially with a social life involving restaurants.
Among the approaches and personalities in the Raw universe are:
Carol Alt, Alicia Silverstone, Natalia Rose, Matthew Kenney, Ani Phyo, Jennifer Cornbleet, Frederic Patenaude, Victoria Boutenko and Douglas Graham (apologies to the many I have not included) who have all written books on Raw and live the lifestyle with passion.